Independent Lodging Industry Association has been formed to promote, protect and advance the interests of independent lodging properties, lodging owners, independently owned franchised hotels, management teams, and other industry professionals to provide a network of resources to support member efficiency, profitability and professionalism. First and foremost is our view that a vibrant lodging industry that offers the greatest choice best serves the travelling public.
The Independent Lodging Industry Association (ILIA) was founded by The California Lodging Industry Association (CLIA) in 2010. CLIA was founded in 1946 and represents the voice of lodging owners and operators. ILIA’s nearly 5,000 members are small business people made up of independent hotel owners and operators.
ILIA’s mission is to provide an outlet to hotels in all states to have representation in Washington D.C. and their State Capitol. ILIA exists to promote consumer choice in the travel industry and support the free-market against attempts to limit competition.
Every year, laws are passed that impact the lodging industry. Chain hotels and corporate franchises have dominated the policy making process and independently owned hotels currently do not have a seat at the table. Fair franchising laws, burdensome tax regulations, transient occupancy taxes, and many other issues are decided in halls of the Capitol from Sacramento to Washington, D.C. ILIA will level the playing field and allow independent hotels a seat at the table.
ILIA focuses on four key components: Advocacy, Education, Networking, and Resources.